Job market

Why Your Network Matters More Now

Formal hiring signals broke. Hiring is routing around them, and it is routing through people.

My Career Crusader9 min read709 words

and effort signalled genuine interest and some baseline competence. That cost is now near zero on the candidate side, and screening is automated on the employer side. The result is enormous volume, degraded signal, and employers falling back on the mechanism that still works: asking someone they trust. This is not a preference for cronyism. It is a rational response to a broken measurement, and it means that the value of knowing people has risen sharply relative to the value of applying well.

What that actually implies The practical consequence is uncomfortable for anyone who preferred the meritocratic version, where you could get a job by being good at the work and writing a decent application.

Roles are increasingly filled before they are posted, or posted as a formality after a candidate is identified. The posted-and-open route is now the most competitive and least effective path, because it is where the automated volume goes. If your job-search strategy is applying to postings, you are competing in the channel with the worst odds, and improving your CV will not fix it.

What works, and what does not Most networking advice is about extraction: connect with people who might be useful, maintain the relationship, ask when you need something. It works poorly, and everyone can feel it happening.

What actually works is narrower and slower.

Be useful before you need anything. Answer questions in your professional community. Make an introduction that helps someone. Share something specific with a person it applies to rather than

broadcasting. This builds the only thing that matters, which is that people know what you are like to work with. Maintain weak ties, not just close ones. The well-established finding is that jobs come disproportionately through people you know slightly rather than people you know well, because close contacts share your information and distant ones do not. Practically: the colleague from two jobs ago, the person you met at a conference. A message twice a year is enough.

Be findable in a specific way. Not a general professional presence — a specific association. If people in your field know you as the person who understands a particular problem, you get contacted about it. This is why writing publicly about a narrow subject works better than a polished profile. Ask precisely. "Let me know if you hear of anything" is unanswerable. "I'm looking for

exception-handling or risk roles in insurance, ideally mid-size firms — do you know anyone at X or Y?" is a question someone can act on in thirty seconds.

The internal version The same logic applies inside your organisation, and it is easier because the relationships already exist. Most internal moves happen because someone in another function knew what you were like. Being known across teams is the internal equivalent of a network, and it comes from the same mechanism: being useful to people whose work does not overlap with yours.

What to do if you dislike all of this Many capable people find this whole area distasteful, and the distaste is legitimate. The version of it that is transactional and performative deserves the dislike. The reframe that helps: the underlying thing is not networking, it is that people who know your work vouch for you. That has always been how professional reputation functions. The only change is that formal signals have degraded, so the informal one carries more weight. You do not have to attend anything or maintain a presence anywhere. You do have to make sure that some number of people who are not your current manager have direct knowledge of what you are like to work with. Doing good work in visible collaboration with people outside your team accomplishes this without any of the parts you object to.

The timing point The thing everyone gets wrong is doing this when they need it. A network built during a job search is visibly a network built during a job search, and it converts poorly. The useful version is built over years, at a low intensity, when you need nothing. Which means the correct time to start is now, while you are employed and not looking, and the correct effort level is a few messages a month.

this monthly. That is the whole practice.

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